The outdoor ad campaign for IDBI Bank Pune Regional showcased the bank's services and products through simple yet impactful illustrations. Inspired by R.K. Laxman's famous common man caricatures, the illustrations offered a relatable and engaging way to highlight the bank's offerings. Each illustration will feature a black outlined figure representing the common man, standing amidst various IDBI Bank products and loans such as personal loans, home loans, or savings accounts, This portrayal serves to symbolize the everyday bank customer, showcasing the diverse range of offerings provided by IDBI Bank. Through the campaign, IDBI Bank communicated its commitment to providing accessible and user-friendly financial solutions to customers.