Green Wish
Plant Gifting Brand
Client: Green Wish | Sector: Home & Garden | Services: Brand Naming, Branding, Packaging | Year: 2023
Green Wish believes in the power of plants to bring joy, beauty, and a sense of well-being to people's lives.Green Wish offers a wide range of plant gifts suitable for various occasions such as birthdays, anniversaries, housewarmings, and corporate events.
The name "Green Wish" serves as a symbolic encapsulation of the brand's essence and purpose within the realm of plant gifting. The term "Green" inherently ties the brand to nature, symbolizing growth, vitality, and environmental consciousness. It reflects the lush, verdant beauty associated with plants, making an immediate connection to the very essence of what the brand offers.
The addition of "Wish" to the name introduces a sense of desire, aspiration, and positive intent. It suggests that each plant gifted through Green Wish is not merely a botanical item but a manifestation of wishes and sentiments. This fusion of "Green" and "Wish" thus beautifully encapsulates the core mission of the brand – to facilitate the gifting of living, thriving plants that carry not just aesthetic appeal but also the potential to fulfill wishes and bring joy.
Brand Naming
Logo Design
Two Circles Representing Celebration and Freshness.
Circles are often associated with unity, wholeness, and infinity, but in this context, they specifically symbolize celebration and freshness.
The color choice for the typeface is also significant. Dark green is commonly associated with growth, health, and vitality, reflecting attributes of the natural world.
Overall, the logo seems to be designed to create a positive and appealing image. This combination might be particularly effective for brands or organizations related to nature, health, wellness, or those seeking to convey a message of growth and success.
The goal was to design a carrier for potted plants.
This contemporary plant carrier offers individuals fun and easy-to-use gift packaging.
Different tones of green are purposefully used into the packaging design to convey a feeling of freshness.The choice of green hues is strategic, aiming to evoke natural elements, renewal, and a vibrant energy that aligns with the product or brand image. To elevate the packaging's overall aesthetic and create a premium impression, golden lines are intricately woven into the design.
This thoughtful fusion of colors and design elements not only reinforces the brand identity but also elevates the perceived value of the product, transforming it into a delightful and visually appealing package that resonates with consumers.
Packaging
