Chef's Pestle
Spice Brand
Client: Chef's Pestle | Sector: Food & Spices | Services: Logo Design, Packaging Design | Year: 2022
Chef's Pestle brings the best of handmade, local, natural & pure masala & fermented foods that are mostly hard to come by in the Indian market. Chef'spestle prepares niche regional & international masalas, & makes cooking much more fun!
Logo Design
The design symbolizes the harmonious unity of spices, seamlessly interwoven to represent the rich tapestry of flavors the brand offers. the inclusion of the letter 'L' within the logo serves as a subtle yet significant nod to the iconic pestle, a tool synonymous with the meticulous preparation of spices.
The deliberate choice of an orange color palette in the logo is a visual celebration of the vibrant world of spices. Each spice brings its unique colour to the culinary palette, and the orange hue chosen for the logo reflects this diversity.
The repetition of the pestle and mortar creates a rhythmic and visually appealing pattern, enhancing the overall aesthetics of the packaging.
Beyond functionality, the pestle and mortar pattern becomes a storytelling element, conveying a narrative of time-honored culinary practices and a dedication to delivering traditional goodness. The visual impact of this design choice not only distinguishes Chef's Pestle on the shelf but also fosters a connection with consumers who appreciate the artistry and history embedded in each package.
Design
